In line with State Bank of Pakistan’s policy on Banking on Equality, the first women helpdesk has been inaugurated at Bank Alfalah Liaqat Road Branch, Faisalabad. Under this initiative, all commercial banks shall be setting up women specific helpdesks at their branches by the year 2024.

Chief Manager SBP Faisalabad, Mr. Sarfraz Ahmad Nadeem was also present at the occasion and shared his key notes on the importance of financial inclusion of women and also emphasized on the role that banks can play to encourage women customers. Bank Alfalah was widely appreciated for taking a lead and establishing the ‘first women champion helpdesk’ which shall exclusively cater the financial needs of women and will be supervised by female staff.  Kudos to our entire SME Team Faisalabad Region and to Mr. Ali Kamran – RSM Faisalabad II for taking the lead and paving the way forward!