SME Division conducted a Market Storming session in Urdu Bazar Lahore. Situated in the heart of Lahore, Urdu Bazar is the largest and oldest paper market in the country. It is home to a number of publishing houses and wholesale merchants dealing in books, paper and stationery related products. Thus making it an ideal hub of SME activity!

The market storming activity was conducted to apprise business owners of Bank Alfalah’s comprehensive product offerings including SME program–based lending products and non-financial advisory services such as the SME Toolkit.

The event started with a brief product refresher by Mr. Yasir Butt, Senior Product Manager SME after which the participants were divided into groups. Dressed in Bank Alfalah shirts, equipped with product brochures and account opening forms the teams took to the market. A healthy number of business leads were generated which are under follow-up by the respective branch.