As a registered user on Amazon, you can explore multiple opportunities to expand and grow your business. Here are a few tips and tricks for you to do so!

Advertising

Amazon’s advertising solutions create new ways for you to reach and engage shoppers, regardless of whether they’re just starting to compare products, or ready to make a purchase.

Ads show up right where customers will see them (like the first page of search results or product detail pages).

Amazon offers three advertising solutions, and all of them are accessible through Seller Central.

1. Sponsored Products

Sponsored Products are ads for individual product listings on Amazon, so they help drive product visibility (and product sales). They appear on search results pages and product detail pages.

2. Sponsored Brands

Sponsored Brands showcase your brand and product portfolio. They’re search-result ads that feature your brand logo, a custom headline, and up to three of your products.

3. Amazon Stores

Stores are custom multipage shopping destinations for individual brands that let you share your brand story and product offerings. (And you don’t need any website experience to use them.)

Promotions and coupons

Customers want to save, and promotions are an incentive to make a purchase now. There are three types of promotions: money off, free shipping, and buy one get one free. You can also offer percentage or money-off discounts with digital coupons.

Global expansion

Selling globally is a huge milestone for any business. It means hundreds of millions of new customers and the potential for a big boost in sales. Global expansion has a lot of moving parts, but with Amazon Global Selling, you get to use Amazon’s global infrastructure to get your products in front of a worldwide audience.

When it’s time to take your business to the next level, use Amazon Global Selling to list and sell your products on any of our online stores in North America, Europe, and Asia.

What makes a great seller?

Opportunities for growth are all around you—but here are a few things to try in your first 90 days as an Amazon seller.

● Keep an eye on your account health in Seller Central

● Use Fulfillment by Amazon or Seller Fulfilled Prime

● Advertise your listings or offer deals and coupons

● Enroll in Brand Registry and create enhanced brand content

● Expand your selection by listing more products

● Use the Automate Pricing Tool in Seller Central

Your first 90 days

The first three months after you launch your Amazon business are an important time for establishing practices that will boost your performance from there on out.

*The content has been sourced from Trade Development Authority of Pakistan (TDAP)